Best Sports Betting Sites UK – Top New And Trusted Bookmakers 2025

Frank Monkhouse
Last updated 29 Nov 2025
Flashscore’s expert betting writer, Frank Monkhouse, brings you a list of the best betting sites available to join today. We rank bookmakers on their sports coverage, promotions, odds, and more. You’ll find everything you need to discover the ideal sportsbook for you and secure a free bet.
All UK Sportsbooks in 2025 - Full List
- Claim a welcome bonus when you join.
- Registration is quick, easy and secure.
- Deposit and withdraw using a range of trusted methods.
1 day
- Claim a welcome bonus when you join.
- Registration is quick, easy and secure.
- Deposit and withdraw using a range of trusted methods.
1 day
- Strong and trustworthy brand reputation.
- Generous welcome bonus for new players.
- Lots of sports, competitions and teams to bet on.
1 day
- Strong and trustworthy brand reputation.
- Generous welcome bonus for new players.
- Lots of sports, competitions and teams to bet on.
1 day
- Free bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
1 - 3 days
- Free bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
1 - 3 days
- Available online and as a physical store.
- Offer several markets and competitive odds.
- Provide regular betting insights and tips.
1 day
- Available online and as a physical store.
- Offer several markets and competitive odds.
- Provide regular betting insights and tips.
1 day
- Free bets for new players.
- Ongoing bonuses for existing players.
- Instantly deposit funds and quickly withdraw winners.
1 - 3 days
- Free bets for new players.
- Ongoing bonuses for existing players.
- Instantly deposit funds and quickly withdraw winners.
1 - 3 days
- SpreadEx’s sports spread betting.
- A variety of live streams are available regularly.
- Various promotions available.
- SpreadEx’s sports spread betting.
- A variety of live streams are available regularly.
- Various promotions available.
- Large range of betting markets and competitive odds.
- Ongoing promotions and games.
- Enhanced places on horse racing for each-way bets.
0 - 5 days
- Large range of betting markets and competitive odds.
- Ongoing promotions and games.
- Enhanced places on horse racing for each-way bets.
0 - 5 days
- Competitive odds and markets across football and horse racing.
- Ongoing and regular promotions.
- Several welcome bonuses to choose from.
2 - 10 days
- Competitive odds and markets across football and horse racing.
- Ongoing and regular promotions.
- Several welcome bonuses to choose from.
2 - 10 days
- A welcome bonus for new customers.
- Ongoing promotions for existing bettors.
- A wide range of sports, competitions, and markets.
1 - 4 days
- A welcome bonus for new customers.
- Ongoing promotions for existing bettors.
- A wide range of sports, competitions, and markets.
1 - 4 days
- Competitive odds and markets across many sports and events.
- Features like ‘0% margin’ and ‘Bore Draw’ options.
- Data-driven insights are available for select sports to enhance decisions.
1 - 3 days
- Competitive odds and markets across many sports and events.
- Features like ‘0% margin’ and ‘Bore Draw’ options.
- Data-driven insights are available for select sports to enhance decisions.
1 - 3 days
- All new players qualify for free bets.
- Gamble on a user-friendly website or modern mobile app.
- Bet on over 200 pre-match and live markets in every Premier League match.
1 - 5 days
- All new players qualify for free bets.
- Gamble on a user-friendly website or modern mobile app.
- Bet on over 200 pre-match and live markets in every Premier League match.
1 - 5 days
89%
89%
88%
88%
87%
87%
- Free bet for new players.
- Bet pre-match or live.
- Cash out your bets on the website or mobile site.
1 day
1 day
- Betfair offers a diverse range of betting markets across various sports.
- Betting exchange to bet against other members.
- Many deposit and withdrawal methods available.
1 - 5 days
- Betfair offers a diverse range of betting markets across various sports.
- Betting exchange to bet against other members.
- Many deposit and withdrawal methods available.
1 - 5 days
- Free bet for new customers.
- Profit boosts for winning players.
- Free horse racing livestream.
1 - 3 days
1 - 3 days
- Welcome bonus for new players.
- Generous odds on football and sports.
- Wide range of betting markets.
0 - 3 days
- Welcome bonus for new players.
- Generous odds on football and sports.
- Wide range of betting markets.
0 - 3 days
82%
82%
- Welcome bonus offered to all new players.
- Competitive odds on Premier League football.
- Betting available on a wide range of popular sports.
1 - 3 days
- Welcome bonus offered to all new players.
- Competitive odds on Premier League football.
- Betting available on a wide range of popular sports.
1 - 3 days
- Large number of sports and specials covered.
- Wide range of sports live streamed.
- Regular Odds Boosts offered.
1 - 3 days
- Large number of sports and specials covered.
- Wide range of sports live streamed.
- Regular Odds Boosts offered.
1 - 3 days
- Generous welcome bonus for new customers.
- Ongoing promotions for existing players.
- Fast and secure deposits and withdrawals.
1 - 3 days
- Generous welcome bonus for new customers.
- Ongoing promotions for existing players.
- Fast and secure deposits and withdrawals.
1 - 3 days
- Comprehensive market offering.
- Insightful Blog and Bet Calculator.
- Regular prizes with free-to-enter competitions.
1 day
- Comprehensive market offering.
- Insightful Blog and Bet Calculator.
- Regular prizes with free-to-enter competitions.
1 day
- Free bets for new players.
- Ongoing bonuses and promotions.
- Bet using your laptop or mobile.
1 day
1 day
Table of contents
- 1.Ranking the Best Betting Sites: Key Features and Evaluation Criteria
- 2.Our 10 TOP Expert Picks by Flashscore Explained
- 3.Best Betting Sites by Sport
- 4.Most Popular Bonuses and Promotions
- 5.Payment Methods
- 6.UK Betting Site Licenses and Regulations
- 7.Responsible Gambling
Ranking the Best Betting Sites: Key Features and Evaluation Criteria
How do we find the best bookies UK gamblers can join today? Here are the areas where a sportsbook must impress to make it onto our final list.
- Security and licensing: The top betting sites posted on this page are licensed by the UK Gambling Commission, meaning they’re honest, transparent, and secure.
- Betting markets and odds: A major attraction for any sports bettor is generous odds on their favourite competitions, teams, and players. The betting sites we cover offer competitive odds on football, horse racing, and other popular sports.
- Bonuses and promotions: We only consider bookmakers with generous welcome bonuses. These include free bets, cashback, profit boosts, and more.

- Payment methods options: To score highly, betting firms must offer an extensive list of secure and user-friendly payment options, including debit cards and e-wallets.
- Withdrawal time: When you’ve landed a winning bet, you want your profits paid into your account as quickly as possible. Transfer times are important to bettors and our team.
- Mobile app and user experience: Today, more bets are placed on mobile apps than on betting sites. That’s why we insist on a simple, stylish and modern mobile app.
- Customer service: The names listed on our top 10 betting sites feature fast, friendly, and helpful customer care teams that are available via live chat and email.
- Live betting and streaming: Join any of our best betting sites and watch sports on an HD-quality live stream, with expert commentary, updated scores, and live betting odds.
- Special features and bets: Join a betting site covered in this review and make betting even more fun with special features, including cash out, live betting, and bet builders.
Our 10 TOP Expert Picks by Flashscore Explained
Further reading on the top 10 betting sites. Choose your favourite from the list below and click to join or create an account at several bookmakers, collecting the welcome bonuses.
Without a doubt, Bet365 stands out as one of the UK and Europe’s most trustworthy online bookmakers. It offers an impressive range of sports and markets to bet on, along with competitive odds and an easy-to-use app. Whether you are a rookie or a seasoned bettor, you will appreciate the fast payouts and top-notch live streaming service. Moreover to help you place more informed bets, the platform also provides useful tools and detailed statistics. Placing its members at the cutting edge of technology and growth, there’s never been a better time to join.
Bet365 Pros and Cons
- Free bet credits for new players.
- Price boosts and cashback for existing members.
- Instant deposits and quick withdrawals.
- HQ-quality live stream of major sports.
- Bet Builder, in-play, live betting and other features.
- Certain payment methods don’t qualify for the bonus.
- The live stream doesn’t cover some sports.
| Overall rating | 98% |
|---|---|
Bonus Offers & Free Bets | 98% |
Usability, Look & Feel | 98% |
Mobile App | 97% |
Payment Methods | 97% |
Customer Service | 98% |
Licence & Security | 100% |
Rewards & Loyalty Program | 98% |
98%
Ladbrokes was founded in 1886, making it one of the oldest names in sports betting worldwide. The company is deep-rooted in UK and Irish sports and betting, offering odds on the biggest events, accepting bets and paying winners.
Things have changed over the years, both at Ladbrokes and in the sports betting industry. But the proudly British company continues to offer legal, fair and generous gambling to millions of customers. You can join today and gamble online, but is it worth registering at Ladbrokes? Here are some of the pros and cons.
Ladbrokes advantages and disadvantages
- Free bets for new players.
- Ongoing bonuses for existing players.
- Instantly deposit funds and quickly withdraw winners.
- Watch horse racing and sports on the live stream.
- Benefit from a long list of features, including live betting.
- Cash-out isn’t available on every bet.
- Some payment methods don’t qualify for the welcome bonus.
| Overall rating | 96% |
|---|---|
Bonus Offers & Free Bets | 95% |
Usability, Look & Feel | 96% |
Mobile App | 95% |
Payment Methods | 96% |
Customer Service | 96% |
Licence & Security | 98% |
Rewards & Loyalty Program | 95% |
96%
Known throughout the UK as they have prominent exposure nationwide, Betfred remains an excellent sportsbook for punters looking to obtain value with their sports bets. The bookmaker regularly offers competitive odds, boosts, and promotions, making them a cut above the rest. With shops and an online offering, they are almost unrivalled compared to many others.
Betfred pros and cons
- Available online and as a physical store.
- Offer several markets and competitive odds.
- Provide regular betting insights and tips.
- No esports betting available.
- No loyalty programme for regular bettors.
| Overall rating | 97% |
|---|---|
Bonus Offers & Free Bets | 96% |
Usability, Look & Feel | 96% |
Mobile App | 97% |
Payment Methods | 97% |
Customer Service | 98% |
Licence & Security | 100% |
Rewards & Loyalty Program | 93% |
97%
One of the top names in the UK betting industry, Sky Bet continues to be the go-to choice for many bettors in the UK. They provide access to many of the biggest sporting and non-sporting events, with many specific promotions available to enjoy that can enhance every session.
Among the pros and cons Sky Bet has:
- Large range of betting markets and competitive odds.
- Ongoing promotions and games.
- Enhanced places on horse racing for each-way bets.
- Request a bet feature.
- Basic and uninspiring interface.
- Limited range of deposits available.
| Overall rating | 94% |
|---|---|
Bonus Offers & Free Bets | 94% |
Usability, Look & Feel | 93% |
Mobile App | 94% |
Payment Methods | 92% |
Customer Service | 94% |
Licence & Security | 99% |
Rewards & Loyalty Program | 91% |
94%
Still a relatively new operator for UK players, 7Bet has emerged as a top option for bettors seeking more. The operator has a host of markets to wager on, with competitive odds and several ongoing promotions and features. Add in a fresh site layout, and there’s a lot to like.
Among the pros and cons 7bet has:
- Competitive odds and markets across many sports and events.
- Features like ‘0% margin’ and ‘Bore Draw’ options.
- Data-driven insights are available for select sports to enhance decisions.
- No 7bet app available.
- Minimum deposit of £10 may be off-putting.
| Overall rating | 91% |
|---|---|
Bonus Offers & Free Bets | 90% |
Usability, Look & Feel | 91% |
Mobile App | 83% |
Payment Methods | 93% |
Customer Service | 91% |
Licence & Security | 97% |
Rewards & Loyalty Program | 89% |
91%
Paddy Power is trusted by millions of sports fans across the United Kingdom, with members enjoying competition-smashing odds on football, horse racing, tennis, and more. They’re accepting new players today and offer a stunning welcome bonus. Flashscore’s gambling expert Frank Monkhouse tells all in his Paddy Power review.
Among the pros and cons Paddy Power has:
- All new players qualify for free bets.
- Gamble on a user-friendly website or modern mobile app.
- Bet on over 200 pre-match and live markets in every Premier League match.
- Cash out your bets with a single click.
- The welcome bonus is exclusive to new players.
| Overall rating | 90% |
|---|---|
Bonus Offers & Free Bets | 92% |
Usability, Look & Feel | 90% |
Mobile App | 91% |
Payment Methods | 90% |
Customer Service | 87% |
Licence & Security | 95% |
Rewards & Loyalty Program | 86% |
90%
It’s fair to say Betano isn’t one of the most experienced bookmakers in a crowded gambling market. Still, it is a modern and forward-thinking business that aims to put its customers at the forefront of modern gambling.
Betano Pros and Cons
- A welcome bonus for new customers.
- Ongoing promotions for existing bettors.
- A wide range of sports, competitions, and markets.
- Cash out with a single click.
- Licensed by the UK Gambling Commission
- No telephone support available.
- Little value on more niche sports and markets.
| Overall rating | 92% |
|---|---|
Bonus Offers & Free Bets | 92% |
Usability, Look & Feel | 91% |
Mobile App | 93% |
Payment Methods | 92% |
Customer Service | 91% |
Licence & Security | 97% |
Rewards & Loyalty Program | 89% |
92%
10Bet is a legal and licensed sportsbook trading in the United Kingdom and offering new players a stunning £50 bonus. Read our review and follow the steps to claim your share.
Pros and cons of 10bet:
- Free bet for new players.
- Bet pre-match or live.
- Cash out your bets on the website or mobile site.
- Enjoy a long list of sports, competitions, and markets.
- Ongoing bonuses and promotions.
- Not every sport is available to stream live.
- 10Bet may limit accounts without warning.
| Overall rating | 85% |
|---|---|
Bonus Offers & Free Bets | 87% |
Usability, Look & Feel | 85% |
Mobile App | 85% |
Payment Methods | 83% |
Customer Service | 83% |
Licence & Security | 90% |
Rewards & Loyalty Program | 80% |
85%
Betway is a global sportsbook, operating in many markets across the world. It remains one of the top options for UK bettors, as it provides many positive features that encourage an entertaining betting experience. With several bonuses available regularly, it’s never a dull time to be a member at Betway.
Betway Pros and cons
- Competitive odds and markets across football and horse racing.
- Ongoing and regular promotions.
- Several welcome bonuses to choose from.
- Boosts on selected events.
- Betway could feature more markets to match other competitors.
- The customer support could be better.
| Overall rating | 93% |
|---|---|
Bonus Offers & Free Bets | 93% |
Usability, Look & Feel | 93% |
Mobile App | 93% |
Payment Methods | 92% |
Customer Service | 91% |
Licence & Security | 98% |
Rewards & Loyalty Program | 91% |
93%
Coral offers all new customers a welcome bonus free bet when creating an account through this page, and betting on one of the many sports, competitions, and markets. Grab your free bet using your mobile or laptop.
Pros and cons of Coral
- Free bet for new customers.
- Profit boosts for winning players.
- Free horse racing livestream.
- Instant deposits and quick withdrawals.
- Online security and privacy protection.
- Not all games are available to livestream.
- Some deposit methods don’t qualify for the welcome bonus.
| Overall rating | 84% |
|---|---|
Bonus Offers & Free Bets | 84% |
Usability, Look & Feel | 88% |
Mobile App | 85% |
Payment Methods | 80% |
Customer Service | 83% |
Licence & Security | 91% |
Rewards & Loyalty Program | 76% |
84%
Best Betting Sites by Sport
It’s important to find a bookmaker that loves your favourite sport and competition as much as you do. In this section, we analyse the best bookmakers for gambling on the five most popular sports in the United Kingdom.
Best Bookie for Football
When betting on the beautiful game, you’re looking for a bookie that covers a wide range of leagues and tournaments, including the Premier League and Champions League. There should be more than 100 pre-match markets, with just as many live betting options. The odds must be competitive, and the specials eye-catching. These sites tick those boxes.
Promoted under the strapline “The Golden Era of Sports Betting”, BetMGM made bold promises before rolling out to a British and Irish audience in the s...
| Overall rating | 99% |
|---|
Best Bookie for Horse Racing
To win favour, bookies must offer betting on all major UK and Irish horse racing meetings. You want to see a wide range of betting markets, including win, each way, forecast, tricast, and more. The more specials on the biggest events, like the Grand National, the better.
Known throughout the UK as they have prominent exposure nationwide, Betfred remains an excellent sportsbook for punters looking to obtain value with t...
| Overall rating | 97% |
|---|
Best Bookie for Tennis
Making a profit from tennis betting is more achievable when your chosen bookmaker allows you to bet on the Grand Slams months in advance, thereby securing value. All matches from the first round to the final should be available, and live betting is just a click away.
Ladbrokes was founded in 1886, making it one of the oldest names in sports betting worldwide. The company is deep-rooted in UK and Irish sports and be...
| Overall rating | 96% |
|---|
Best Bookie for Cricket
Hit the bookies for six betting on your favourite cricket teams. You require odds on all forms of the sport, including International Test Match cricket, Twenty20, and One Day Internationals. Our chosen sportsbooks offer dozens of pre-match and live markets, allowing you to cash out on your laptop or mobile device.
Coral offers all new customers a welcome bonus free bet when creating an account through this page, and betting on one of the many sports, competition...
| Overall rating | 84% |
|---|
Best Bookie for Boxing
Floor the traders with a knockout bet on boxing. Our favourite betting apps and sites cover the main event and the best from the undercard, allowing fans to create accumulators. More ways to bet mean more ways to win, and our partners offer bets on fight winner, total rounds, winning round, method of victory, and more. There are also price boosts on the top picks.
Without a doubt, Bet365 stands out as one of the UK and Europe’s most trustworthy online bookmakers. It offers an impressive range of sports and marke...
| Overall rating | 98% |
|---|
Most Popular Bonuses and Promotions
Here is a list of the best betting bonuses available today.
- Welcome bonuses: The best deals are often reserved for new customers, encouraging you to create an account, deposit funds, and wager on sports.
- Free bets: Join a bookmaker, gamble on sports, and secure a free bet. In most cases, free bets range from £10 to £100, depending on the value of your first wager.
- Risk-free bets: Deposit £10 or more and gamble on your chosen team or player. If your bet wins, you get the profits. If your bet loses, you get the stake back.

- Enhanced odds: Major betting sites often increase their odds on a popular selection, such as the favourite to score first in the Champions League final or a runner at the Cheltenham Festival.
- Extra places each way: Bet on an event with a long list of competitors, such as horse racing or golf, and the traders will improve their each-way terms, adding extra places.
Payment Methods
Here are the most secure and reliable payment methods available to UK bettors.
- Traditional payment methods: Deposit £5 or more using a debit card, bank transfer, or voucher.
- Modern methods: Get instant deposits and fast withdrawals using e-wallets like PayPal, Neteller, and Skrill.
- Mobile payments: You can add funds to your betting account (£5 or more) using only your mobile. Deposit with a tap through Apple Pay and Google Pay.

- Cryptocurrency options: A growing number of UK sportsbooks are now accepting Bitcoin payments, either directly or through an e-wallet.
- Withdrawal times and limits: Transfer times vary, depending on your chosen method. In most cases, withdrawals to a debit card take between one and three business days, while e-wallet withdrawals are typically completed within 24 hours. £5 is the minimum.
UK Betting Site Licenses and Regulations
The best betting sites are licensed, regulated, and legal.
To enjoy a safe, private and secure online gambling experience, you must only bet with firms with a UK Gambling Commission license. That’s every bookmaker listed on this page.
Responsible Gambling
Here are some pointers from our expert on responsible gambling.

- Research every pick in full at Flashscore, including form and H2H stats.
- Create a staking plan and stick to it.
- Always keep track of the results of your previous bets.
- Never gamble when upset, frustrated or angry.
- Consider taking time out when needed.
Meet the Author
I have been involved in the gambling industry for almost 20 years, filling a number of important roles, from the trading floor to content editor. My previews and predictions lean heavily on the stats and trends to help readers identify the value and find winning bets. As a former professional boxer, I boast a unique insight into sports and enjoy covering the biggest events.
FAQ
What is the best betting site in the UK?
You’ll enjoy a safe and enjoyable gambling experience at any of our top 10 betting sites.
What is the best betting site for beginners?
Our listed sportsbooks cater for both new and experienced bettors.
Which betting site is paying the most?
You’ll enjoy big potential profits on football and sports at our pick of the top betting sites.
Which betting site has the best odds?
Bet365 is an online bookmaker renowned for offering competition-beating odds.
Which bookmaker is most reliable?
Take your pick from any of the best bookmakers included in Flashscore’s review.
Which bookmaker has the lowest deposit?
Ladbrokes, bet365, and Betfred offer £5 deposits.
Which bookmaker is the biggest one in the UK?
Bet365 is the biggest name in UK sports betting this year.
Why is it better to bet with licensed bookmakers?
They’re safe, legal, trustworthy, transparent, and honest.



































